Your product doesn't need to be objectively the best, it needs to be subjectively the best.

The "best" product doesn't always win. There are plenty of examples of technically inferior products being favored by the market.

That's because beauty lies in the eye of the beholder.

The good news is that you can influence how you and your products are perceived and what is viewed as "best", with the help of Persuasion Marketing.

Persuasion Marketing uses a combination of strategic positioning, branding, psychology, messaging, and content to improve the perception of a product (and the value associated with it).

It's how startups go up against larger competitors and win, even if their products aren't technically "the best."

Keep this in mind the next time you are deciding between spending resources on product improvements or go-to-market activities.


Featured blog post

How to beat the odds as a startup 

According to a Startup Genome study, the most common reason startups fail is due to poor product-market fit. This blog post will give you a framework that explains what product-market fit is, how to find it, and how to know if you have product-market fit.

10 startup pitfalls you should try to avoid

I have spent the past 15 years focused on accelerating startups. I have founded two companies, advised multiple startups, evaluated 600 Techstars startup accelerator applicants, and been a founding marketer four times. Here are some common startup pitfalls I have noticed over the years.

It all starts with the customer

A lot of startups start with the product and end up focusing too much on the cool technology that is underlying the product or service. It’s the build-it-and-they-will-come mentality, and it rarely works. The only way to know if you are telling the right story is by knowing your target customers deeply.

The sooner we start,
the sooner you'll accelerate sales.
Request a free 30-minute discovery call. No strings attached.
Request a free discovery call