Go-to-market tips for startups

The latest blog posts

Travel giants throw shade at the GRAMMYs
If you watched this year's GRAMMYs you may have noticed Hilton, Airbnb, and VRBO had all bought ad spots. Not just that, it turned out some of them went straight for the jugular of the competition. Find out how it all went down and who deserves the award for best positioning and messaging.
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12 min read
How to beat the odds as a startup 
According to a Startup Genome study, the most common reason startups fail is due to poor product-market fit. This blog post will give you a framework that explains what product-market fit is, how to find it, and how to know if you have product-market fit.
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8 min. read
10 startup pitfalls you should try to avoid
I have spent the past 15 years focused on accelerating startups. I have founded two companies, advised multiple startups, evaluated 600 Techstars startup accelerator applicants, and been a founding marketer four times. Here are some common startup pitfalls I have noticed over the years.
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5 min. read
What to expect from a positioning exercise
As you kick off the positioning exercise, make sure you let the leadership team know what to expect in terms of focus, scope, timeline, and the people who need to be involved. Here is what to expect from a marketing positioning exercise.
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5 min. read
It all starts with the customer
A lot of startups start with the product and end up focusing too much on the cool technology that is underlying the product or service. It’s the build-it-and-they-will-come mentality, and it rarely works. The only way to know if you are telling the right story is by knowing your target customers deeply.
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5 min. read
Nobody cares about your startup
If you can’t tell potential customers why they should care about your company or product, you will have a hard time becoming the rocket ship you have been pitching to everyone. What you need is a compelling story that resonates with your audience.
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3 min. read
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