Proprietary positioning process with facilitated workshops in person or virtually with participation from the leadership team and relevant partners.
Length
4-8 weeks, depending on schedules and time commitment per week.
Outcome
By the end of the project, you will have a compelling positioning story that resonates with your audience and differentiates you from the competition.
Description Fully facilitated workshop in person or virtually using a proprietary and proven positioning framework and process tailored specifically to early stage startups. By the end of the project, you will have a compelling positioning story that resonates with your audience and differentiates you from the competition.
Timeline A thorough positioning exercise takes 4-8 weeks depending on availability of the executive team. Below is a typical timeline.
Week 1-2 : Kick-off, logistics, and workshop preparation. Week 2-4: Workshops Week 5-8: Creation, iteration, and review of positioning Deliverables 1. Review of current state through interviews with team 2. Guidance on logistics and internal communication 3. Survey and homework templates 4. Facilitated workshops using proprietary framework and process 5. Creation of positioning story 6. Suggestions for company descriptions using updated positioning 7. Final document containing positioning story and supporting elements
Pricing Pricing is project-based and depends on final scope. Discounts are available for minority-owned and women-owned businesses; by purchasing multiple services; and by referring new clients.
Tip: Add the Sales Enablement service and turn your new positioning into compelling collateral like pitch decks, one-pagers, and videos.
An effective persuasion strategy levels up your presence, communicates your value in clear, crisp, and compelling ways, and turns prospects into customers.
