Know your target market and ideal customer profile Market validation is a crucial step to ensure you are building the right solution for the right audience. You need to understand what problem you are solving, what pain your customers are feeling, and what they would gain from your solution.
This exercise will give you a deep understanding of your customers' pains and needs so you can tailor your product, marketing, and sales activities to address them effectively.
Position your company to win Positioning is the process of identifying a story that compels potential customers into buying your product. If you can’t tell potential customers why they should care about your company or product, you will have a hard time becoming the rocket ship you have been pitching everyone. What you need is a compelling story that resonates with your audience.
This proprietary and proven positioning framework tailored specifically to early stage startups will help you create internal alignment and formalize exactly who you are targeting with what and why. This will in turn propel all your go-to-market activities and accelerate growth.
Set your sales team up for success Sales enablement consists of creating sales collateral and guidance that helps your team land the right story and move deals forward.
This service identifies your biggest needs and develops collateral such as sales decks, one-pagers, battle cards, helpful illustrations of technical information, or videos. The focus will be on speed and impact with quick iterations on existing materials and creation of new and better ways of landing important points.
General product marketing help Sometimes you just need someone to take things off your plate. I can jump in with short notice and help out on small or large marketing and product marketing projects. Reach out with your need, and if it is not in my wheelhouse, I have an extensive network of consultants who I can pull in.
